Preparing for Passion Mania

From the New York Times:

The movie opens on Ash Wednesday, Feb. 25, and Christian groups are already distributing merchandise to capitalize on the moment. There are lapel pins in Aramaic, the language of much of the film, and "witnessing cards" to give those who ask about the pin; door hangers for the neighbors; one million tracts asking moviegoers to "Take a moment right now and say a prayer like this," and a CD-ROM for teenagers that features a downloadable picture of a nine-inch nail like those that pinned Jesus to the cross.

Although Mr. Gibson is Roman Catholic and the movie is replete with Catholic touches, like the Stations of the Cross and the centrality of Mary, influential Pentecostal and evangelical leaders have embraced it anyway, seeing its value as a tool in evangelism. Evangelical Christians account for 30 percent to 40 percent of the American population, and many of them have recently been hearing their leaders declare that the nation is primed for a return of the ecstatic Great Awakenings that moved Americans in the 18th and 19th centuries to convert to Christianity in droves.

(...)

Although the film has been praised by some Roman Catholics and promoted on some Catholic Web sites, Catholic clergy members and bishops have not latched onto it as a tool for church-building as the evangelicals have.

Comment: While the Church can certainly learn a couple of things from our separated brethren on evangelistic enthusiasm, I can just as easily see how what Evangelicals are doing with this movie could result in a kind of mass trivialization of Christ's passion. For most folks, "WWJD" is just an annoying little Christian catch-phrase.