Stay Close to the Soul

That's the slogan for Dewey Weber International, a small Southern California-based company that primarily makes and sells surfboards. The marketing class I'm taking for my MBA program has been "hired" by Dewey Weber to put together and present a plan to help expand its business and clientele. There's a really fascinating story behind Dewey Weber, and the possibilities for marketing its products and name brand are numerous. The fact that this class project involves surfing should make it a fun endeavor.