Monday, July 12, 2010

I Don't Think That's Y

So it appears the Y.M.C.A. will be changing its name to just "the Y."
One of the nation’s most iconic nonprofit organizations, founded 166 years ago in England as the Young Men’s Christian Association, is undergoing a major rebranding, adopting as its name the nickname everyone has used for generations.

“It’s a way of being warmer, more genuine, more welcoming, when you call yourself what everyone else calls you,” said Kate Coleman, the organization’s senior vice president and chief marketing officer.
Sure, that's the reason. Changing the name has nothing at all to do with the organization wanting to distance itself from the words "Men" and "Christian." That would be too politically correct, and maybe bigoted.

h/t First Thoughts

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